Last year (2009) I decided to find out about how to shoot stereo 3d for films, commercials and virals. And so began a journey of discovery...
I am currently working as a commercials director signed to The Mob Film Co. http://www.mobfilm.com/. I am based in the North West of England (Manchester - if you want to look it up on Google earth). For the past couple of years I have been busy adding virals and low budget commercials to my reel. I noticed over the last couple of years that the broadcasters are no longer using trained directors, but preferring to go for the more flexible (for flexible read low cost) option of self shooting AP's. Not that I have anything against self shooting, self editing AP's. Some of my best friends are self shooting AP's! It's just that the budgets imposed by the broadcasters and commissioners mean that there is no other way for the production companies to produce the programs. But over the last couple of years I have, on more than one occasion, had my ears chewed off by VT and Film Editors moaning about having to wade through hours of shite to get enough material to cobble together, for the latest hit 'reality doc'.
So anyway, I wanted to find out about who was filming stereo 3d on my 'patch'. The answer in 2009 was a resounding NO-ONE! So I decided to find out about training. At the time the only company I could find that was offering any training associated with Stereo 3d was a well established and respected I-Max Producer Phil Streather http://www.plf.cc/ Unfortunately for me 2009 was a 'quiet' year as a director and I didn't have enough money to pay for the 'premium rate' to train with the pro's for 3-5 days at Pinewood. So then I went on a journey around all the camera hire companies in the North west to see if anyone had any 3d kit that I could look at and get my hands on, to try and work out for myself how this whole 3d thing worked... Sadly no-one had any spare kit, most of the big players had kit in London that they could 'bring up' for a fee, or they had contacts where they could 'cross-hire' but sadly my bank balance was not quite big enough, I required something a little more in the 'self shooting AP' budget range!
So on my journey I came across Jonathan Bolton at Procam North http://www.procamtvnorth.com/
I discovered that Jon had an interest in 3d and like me he believed there was a potential to produce stereo 3d for broadcasters and production companies outside of London.
Up to very recently the South East has had a commercial hold on all the 3d kit, which is fair enough, as only the bigger players in the South (London) could afford to shoot stereo 3d.
It seemed to me at least, to be a world of super computers with lenses, and mirror rigs with military grade DC motors controlled by Nasa trained physicists and technicians and specialist 'Stereographers' commanding breathtaking Hollywood fees!
BUT - the more I researched the more I discovered facts about stereo 3d that made me realise that it was achievable with NON Hollywood priced teams, and then when Sky TV announced they would be launching a 3d TV channel in the UK - I knew it must be cheaper than 250k a day! Because there is no broadcast model on the planet that can substain those types of costs!!!
(No disrespect to Sky! At least they are transmitting a 3d channel...)
